Pleading the Fourth
4. Who to Target
Sweeney suggested targeting "companies or organizations that typically buy holiday items," as these businesses often set aside large chunks of their promotional budget for the holiday season. This gives you plenty of options. Retail stores will be in need of signage and displays for upcoming sales. Corporations will be looking for end-of-year awards, executive gifts and holiday cards. And clients across all industries will be in search of chocolates, cookies and other food gifts for employee appreciation or general gift-giving. "It doesn't matter how big or small the company may be, people love to reward their employees at the end of the year for a job well done or for the holidays," said Brandon Brown, director of marketing for SnugZ USA, Salt Lake City. "Why not provide a promotional food option that is universal in appeal and provides instant gratification."
- Companies:
- SnugZ USA