Pleading the Fourth
How to boost your fourth-quarter sales and finish the year strong
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Sean Norris
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3. It's Not Just Christmas
Maybe hearing "Happy Holidays/It's the Holiday Season" a thousand times too many each December has conditioned us to equate "the holiday selling season" with Christmas alone. But don't forget—there's a lot going on in the fourth quarter, and that means lots of opportunities for sales. Marcus listed holidays such as Halloween and Thanksgiving, and other big events such as breast cancer awareness month in October. "It's also great because these opportunities repeat year after year," she added. "For example, once you get started with a company for holiday gifts, this is an order that can repeat and be an annuity for you for the life of your business."
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- Companies:
- SnugZ USA
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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