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WHOM TO HIRE
The Interview
Since many of these prospective salespeople were approached as opposed to applying directly to the distributor, they need to be sold on the employer who is chasing their talent. "I have to sell them on how we provide value to our clients, and I help them understand our business model," Watkins said.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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