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Booe agreed. "It's great because most of that email traffic and mail traffic doesn't get into the corporate side of it, so you can start a conversation with a prospective account executive without any fear on their part of their employer finding out about it," he said.
But even before contacting the person of interest, Booe browses the Internet and calls supplier reps in that person's part of the country to obtain more information on that person. Then, he sends a short, simple and non-invasive LinkedIn message.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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