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Booe estimates that Activate! invests about $40,000 in resources, people and assets to train a new salesperson. "If I make an error hiring you, it's a $40-, $50-, $60-thousand mistake [...] so we better be right," he said.
Both admitted that the process of finding top sales talent isn't easy.
"Everyone wants to know how to find the right people, the right mix of skill sets and intangibles," Watkins said. "In addition to referrals and paying attention to the marketplace, you also have to use your existing network."
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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