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Booe and Dave Cronch, executive vice president of sales at Activate!, call the candidates multiple times before bringing them to the office for a two-day, all-paid visit as a way to get to know them and their book of business. The prospective salespeople even have an opportunity to chat one-on-one with employees across various departments, such as accounting and warehousing.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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