SOI Direct Mail: Multichannel Management:
How to lower costs and
maximize opportunities
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Also, stick with companies that are going to be around for the long term. If you purchase your CCM solutions "à la carte," you increase the risk that at least one of your suppliers will disappear or discontinue support for its products. You should work with large, established suppliers that have a strong track record, good financials and an integrated approach to CCM.
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Murray D. Martin
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