SOI Direct Mail: Multichannel Management:
How to lower costs and
maximize opportunities
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As the world shifts from purely physical communications to increasingly digital communications, companies must respond. The number of channels to manage is increasing, competition is more fierce and marketing budgets are, at best, flat. These conditions beg for a system that will reduce costs and simultaneously create more engaged customer relationships. Any company can build its own version of that very system by following four important steps.
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Murray D. Martin
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