SOI Direct Mail: Multichannel Management:
How to lower costs and
maximize opportunities
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• Distributing these messages through physical, digital or both channels
• Managing the inbound responses to your communications
• Analyzing customer responses, which you then feed back into your overall customer database to enhance your next round of communications.
It may sound complicated, but it is a set of activities that most companies already are engaged in today to varying degrees. Few, however, are seizing the opportunity to make CCM a strategic advantage over their competitors.
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Murray D. Martin
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