SOI Direct Mail: Multichannel Management:
How to lower costs and
maximize opportunities
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Nevertheless, real success will only come when solutions enter the marketplace that are as easy for consumers to use as any iPhone or iPad application available today. These solutions will be free to the consumer, have world-class security built into them and give consumers the convenience of single-password sign-in to access all their accounts. For mailers, the best systems will allow them to keep their own brands front and center, as well as providing them the chance to generate customized special offers or other marketing information that leads to greater sales and loyalty from their existing customers.
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Murray D. Martin
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