SOI Direct Mail: Multichannel Management:
How to lower costs and
maximize opportunities
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Step Two: Identify your strengths and weaknesses in CCM, and make a plan to improve. Some companies have excellent customer data, but don't know how to leverage it for insights. Others are very good at managing inbound responses, but lack the ability to create customized outbound messages. Still, others have a multitude of communications channels, but have not yet tied them together strategically so they appear as "one company" to the consumer.
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Murray D. Martin
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