SOI Direct Mail: Multichannel Management:
How to lower costs and
maximize opportunities
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Data is often the "root of all evil" for companies. The quantity of data isn't the problem. It is that most of the data is unclean, has been duplicated and needs to be enriched to make it more valuable. The term data also now includes geospatial data, which can provide fresh insights into customer behavior based on location, demographics and other specialized industry information that makes it more valuable.
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Murray D. Martin
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