Protect and Serve
How Quality Certification Alliance is protecting the promotional products industry
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"If a distributor sells something to an [end-buyer] and that product jumps up and bites that [end-buyer's] client or customer or employee, that [end-buyer] is not going to be buying from that distributor again and that distributor is not going to be buying from that supplier again, and depending on who the end-user is, it could be on 'Good Morning America' or the local news and all of a sudden all promotional products are tarred with the same brush," Whitney said.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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