Protect and Serve
How Quality Certification Alliance is protecting the promotional products industry
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"So that one-cent difference cost the distributor a lot more than just one sale. [The distributor] lost the relationship with a client. When everyone's going for the immediate sale, they don't think of the long-term consequences."
Lage sees examples like this as a significant risk to the industry, and everyone, including distributors, should help to ensure end-users are getting a safe product.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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