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Maria Raha
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In the end, giving customers a feeling of control is top priority. It’s also what makes these kinds of services challenging to keep technologically sound, successful and user-friendly. Petrie commented, “People love to have control—especially the younger generation ... and they don’t want to be put in a box. And, if we could keep them in a box, this project would have been a lot easier. But, we really wanted to give them the ability and the environment to really customize the whole area of the image and do some neat things, and make it easy, too.”
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Maria Raha
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