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Maria Raha
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Adapting to troubleshooting and efficiency led to a change of focus. “Early on,” Ballinger explained, “our biggest challenge was finding a graphic arts application that could be deployed in hundreds or thousands of instances without the challenges of extensive design and workflow customization that we had encountered with some of the applications we were developing.” When PageDNA embarked on a Web site development project for Netscape, the company faced a host of complexities unique to the ever-changing project. “In the early days, I likened a lot of our software development to ‘custom kitchen remodeling’—that is, build it once and hope ... that some of the experience would
payoff on the next job.”
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Maria Raha
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