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Maria Raha
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Despite their successes, Ballinger began to realize many of the custom projects the group was taking on were outside the realm of software development. “I felt that many of our custom assignments ... were more the purview of companies ... like ad agencies and Web shops than a pure software developer like us. We finally sat down one day and decided not to do ‘custom kitchen remodeling’ and focus on doing one thing really well. Back then, we called it business card ordering systems. That application has evolved into a comprehensive Web-to-print
application.”
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Maria Raha
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