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Maria Raha
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PageDNA is now a top-to-bottom online business catalog application, which includes ordering, production, inventory, printing and shipping. Once a print manufacturer or distributor signs up for PageDNA capabilities, he or she is given a hub for training and site development.
“We get into other areas that many may not associate with Web-to-print,” Ballinger stated. “We keep track of inventory, we show warehouse locations on pick tickets, we send shipping notification e-mails [and] we integrate with all kinds of business and MIS systems ... . On the production side, we have a full imposition engine that can create press-ready plates optimized to fit as many orders as possible onto as few plates as possible, mathematically.”
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Maria Raha
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