Increase Profits by Going In Through the Out Door
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Nevertheless, as more companies scramble for fewer dollars in a contracting print market, offering comprehensive print management services may be the only sensible strategy for long-term survival.
In that case, the best places to start are membership organizations, which often send mailers to their membership. Collins suggested targeting philanthropic and charity organizations for direct mail work and hospitals and insurance companies for warehousing jobs.
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- Companies:
- Northern Printing Network
- Webb/Mason
- People:
- Jim Feldman
- Warner Mason
- Webb
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