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Kirby Hasseman, owner of Hasseman Marketing & Communications, Coshocton, Ohio, expanded on this point and shared a personal anecdote he learned at an early age. "They always say you have two ears and one mouth, so use them accordingly," he said. "My dad once told me that in sales, you say exactly what you need to say and then shut up. The next person who talks loses. Let them talk."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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