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Mallozzi recommended approaching the situation with the goal of assisting the client, not selling something."[Salespeople] need to understand what their target is trying to accomplish and what their goals are," she said. "It's about doing the research to see what that person is trying to do, and anticipating what it is that [they] have that can help that person solve the problem."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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