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"[Goals] can be revenue-based or activity-based," she said. "It could be, 'I want to sell a certain amount or engage with this customer,' [or] 'I want to meet this many new people,' but being very specific about what they want to accomplish. I think a lot of people don't do that."
Marcus believes that a successful sale requires setting realistic expectations and obtainable goals throughout the process. "I would say before every meeting, set a goal for the meeting," she advised.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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