SOI Labels and Tags: Satisfaction Guaranteed
PP: Please describe any new innovative and/or valuable features that your label products offer—in other words, how is your company keeping up with changing marketplace demands?
MC: The most innovative offering we have added is our digital printing and finishing capability. Not only can we now quickly print short run full color labels from about any type of art file provided, we can also digitally finish them. This allows us to cut the label to any size or shape without the cost of expensive rotary cutting dies. We can deliver 1,000 full-color labels that are a custom shape and laminated in under 24 hours. We can also use this equipment to provide our customers as few as 10 labels for test samples or for one-time only projects. As a trade printer, our broker and commercial printer partners get a huge edge on competition by being able to offer their customers this product. They no longer have to turn away short run business, or fear their customer getting "sticker shock" (no pun intended) when seeing the high cost of printing a short run of prime labels the traditional (flexographic) way due to the high make-ready costs, printing plates and cutting dies. There also is the added benefit of being able to revise the label frequently, or even add variable data or graphics to each label.