SOI Labels and Tags: Satisfaction Guaranteed
PP: What was the most exciting or challenging label/tag request you received over the last year and what was the solution?
MC: [We] designed an IRC (instant redeemable coupon) label for direct application to produce (watermelons and pumpkins). The request was to design the label so it would have the essential retail information on the front (barcode, PLU number, country of origin, etc.) and a coupon for a complimentary product on the backside of the label. The label needed to remain affixed to the produce throughout the supply chain—not an easy feat on a rough textured, bumpy pumpkin—and then have a coupon layer that is easily removed by the consumer in store to be used at checkout. While IRC labels are common in the industry, we created a special solution for the produce to meet all the requirements we faced. Some of the hurdles were restrictions on adhesives due to FDA requirements, the non-uniform rough and damp texture of the produce, and allowing a portion of the label to be removed without any adhesive so it could be used at checkout. We solved the problem through a combination of special adhesives and unique die cuts to allow the label to perform as expected by the customer.