SOI Labels and Tags: Satisfaction Guaranteed
Labels and tags have long been a staple of the printing world. While the economic recession introduced new challenges, it ultimately failed to stop the presses. Over the last few years, suppliers channeled their business savvy and began to run leaner operations. As a result, they are now poised for an exciting 2011 filled with digital solutions, fast turnarounds and creative design.
To learn more, Print Professional turned to the experts. Here to weigh in on the current state of this sector are:
• Matt Collier, president, Flamingo Label Company, Clinton Township, Mich.
• Kevin Pachla, founder, Label Network, Madison Heights, Mich.
Print Professional (PP): What are your thoughts on the current state of the labels and tags industry?
Matt Collier (MC): I am very optimistic of the label and tag industry going into 2011. After a rough few years, I am still seeing some growth and strong demand in most of the markets we serve. Much of this business we do not see going away or being replaced by non-print technology that is being experienced now by the commercial print sector.
Labels and tags remain the most cost-effective way to mark products, packaging, shipping containers and boxes, and a vast variety of other applications. Labels and tags that are used in a secondary printing application by the end-user, such as thermal or laser printer labels, continue to show growth. This continues to be a strong market since it is a very efficient way for companies to create shipping labels, code products in the packaging line or create unique labels on demand. Demand for label and tag products in the short term appears to be stable, and the indicators for growth for this market in the long term appear to be there. As most label and tag converters have done in the past few years, we have trimmed staffing and held off on large capital investments. However, in my opinion, the companies that have fared well as a result of this will be very strong going into this decade.