Make the Grade with Education Sales
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Linhardt advised distributors to bring ideas to the table and help customers with design elements. "I did a thank-you card/invitation for WKU that featured a collage of black-and-white photos, with a one-color image of the school's mascot in the middle," he explained. "I brought them a full-color idea, but we made it black-and-white—saving them a substantial amount of money."
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