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Nevertheless, despite efforts to keep up with evolving trends, this particular market niche does have a personal battle to win. In addition to the ailing economy, on-demand sources like Office Max and Staples have traditionally been a convenient source for end-users.
“The large retailers, or e-tailers, are a major threat to all of us. ... We have always been able to combat a low-cost import from a superstore product by offering quality and customization. With our current economic situation, price seems to be the top consideration among end-users. We have begun an e-commerce strategy to rival this that will be ready in the second to third quarter of this year,” Campbell mentioned.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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