Image is Everything
Make a lasting impression with attractive presentation products
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Nevertheless, all three participants remain committed to the trade and believe many untapped opportunities exist. Snider encouraged distributors to overcome their fear of selling customized products.
“[Distributors] are afraid of making a mistake. They would rather work hard at selling contracts on stock supply items that are simple to order through catalogs or websites. It is a different mindset,” he said. “There is some effort to duplicate the quick copy center-type of printed presentation products, but I do not see them selling sophisticated or complicated or fashionable items any time soon.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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