Image is Everything
Durability is the difference between turned-and-sewn products and turned-edge products. Campbell argued that a turned-edge product makes a nice presentation binder, but not to the same degree that a turned-and-sewn product does. A turned-and-sewn binder can be used multiple times a day for years.
Gussco is finding success with its DesignerPak presentation products. “These folders are made in the same way as a legal expanding file. We use a variety of cover stocks, print four-color to make corporate identity products, seminar packets, training kits, real-estate offerings, closing kits—virtually everything that has to carry documents or little things,” Snider mentioned. “This concept is now being expanded into a variety of other items, such as binders, journals, desk accessories, etc.”
- People:
- Doug Campbell