That's Entertainment!
Covitz: I think most businesses fall into this market because they work in trade with local sports teams, theatres, symphonies, museums and the like. It promotes good will and generates more of their core business products.
Shanley: Absolutely. Companies that do tradeshows whose preferred method of selling is through exhibits and companies that have new locations and want to promote through an open house are companies distributors want to target. Also, companies that put on events and whose job it is to coordinate everything from food to seating and entertainment are other prospects. Just look at our industry, for example. Labels West will do 25 trade shows this year, which means whatever printed products we use at the shows will repeat 25 times.