That's Entertainment!
Covitz: We find that many distributors tend to avoid this market because of the detail in seating charts, bar codes, direct thermal paper and ink compatibility and special packaging requirements.
Fleming: We do have a lot of distributors that work with our company who don’t necessarily overlook these products, but they have such a wide variety of products to offer that event items are accidentally overlooked. In the past year, if distributors attended a wedding or holiday party for a company, they may recall printed napkins being distributed. And, if they visit the grocery store and see someone handing out a new product along with a printed napkin, they will realize how much potential event products can have. Opportunity is constantly there.