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Shanley has also noticed that with costs coming down, more and more people are using color to sell products. "Shelf appeal has proven to be a huge factor in consumer buying decisions," he said, "and companies are spending money to dress up their label products. They know that if they spend an extra penny, they can charge an extra dime—and that's good math for anyone."
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- Companies:
- Labels West
- Repacorp
- Sierra Screenprinting
- People:
- John Shanley
- Rick Heinl
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