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Research indicates that consumers who have not decided on a brand before they enter a store will make their decision within eight seconds of looking at the shelf. "Typically, they believe that the product with the higher-quality label is the better product," continued Shanley, "and they're willing to pay more for it."
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- Companies:
- Labels West
- Repacorp
- Sierra Screenprinting
- People:
- John Shanley
- Rick Heinl
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