marketing + sales: Ask, Don't Tell
Nine ways power questions help us build better business relationships
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5. They help you zero in on what matters most to the other person. The next time you’re talking to someone and realize you’ve lost her attention—she’s fidgeting, she’s stopped asking questions, maybe she’s sneaking glances at the clock—ask this question: What is the most important thing we should be discussing today? You will instantly connect with what really matters to her—and the conversation that ensues will help her see you as relevant and valuable.
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