marketing + sales: Ask, Don't Tell
Nine ways power questions help us build better business relationships
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Andrew Sobel is the most widely published author in the world on client loyalty and the capabilities required to build trusted business relationships. He is the author (along with Jerold Panas) of the new book “Power Questions: Build Relationships, Win New Business, and Influence Others” (Wiley, February 2012, ISBN: 978-11181196-3-1, $22.95, www.andrewsobel.com). His other books include “Making Rain” and the award-winning “All for One: 10 Strategies for Building Trusted Client Partnerships.”
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