marketing + sales: Ask, Don't Tell
Nine ways power questions help us build better business relationships
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6. They help others tap into their essential passion for their work. One of the highest-impact power questions you can ask is, “Why do you do what you do?” It grabs people by the heart and motivates them. When they seriously consider and answer this question, the room will light up with passion.
7. They inspire people to work at a higher level. The late Steve Jobs was notorious for pushing employees. He asked people constantly, “Is this the best you can do?” It’s a question that infused Apple’s corporate culture from the beginning. And it’s one that you can use too—sparingly and carefully—when you need someone to stretch their limits and do their very best work.
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