marketing + sales: Ask, Don't Tell
Nine ways power questions help us build better business relationships
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Bottom line: In today’s markets, the most valuable commodity is the ability to connect with others and rapidly build trust. And that begins by asking the right questions.
Asking questions and letting people come up with their own answers is far more effective than spouting facts or trying to talk someone into something. Telling creates resistance. Asking creates relationships.
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- Andrew Sobel
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