In Demand
Xerox, for one, is not only making product announcements throughout the Expo this year, but also highlighting tools from business modeling to profit measuring, commented Barbara Anselm, vice president of marketing communications for Xerox Corporation. “[W]e have things ranging from modeling tools to profit, so you can look at things and look at what the payback on your investment [would be] if you were to invest in digital print, [and] what would be the break-even points for different jobs between offset and digital,” Anselm mentioned. “But, there are also things like how [to] hire and train and manage a digital sales force ... [and] ... how [to] showcase your new capabilities to the world and even engage the press where it’s appropriate.”
- Companies:
- Datacap
- Eastman Kodak Co.
- Xerox Corp.
- Places:
- Weymouth, Massachusetts