The Total Package
Are your clients in need of a packaging pick-me-up? Start with the label.
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"Multi-SKU marketing is dividing a large quantity of packaged goods into smaller, more customized lots to boost retail sales," he explained. "Multi-SKU opportunities take a variety of forms, like creating versions of product labels in different languages, new designs for regional markets, limited edition seasonal packaging, private labeling and special cause-related labels (such as 'a portion of the proceeds go toward cancer research')."
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- Companies:
- Labels West
- Repacorp
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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