The Total Package
Are your clients in need of a packaging pick-me-up? Start with the label.
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"These designs are defined by researching the consumer's emotional, cultural and lifestyle drivers, and then finding where the brand intersects those drivers to develop packaging style guidelines for colors, shapes, symbols and text. These style guidelines will bring visual consistency for each product segment throughout the brand."
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- Companies:
- Labels West
- Repacorp
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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