How-to Holidays
Quick tips on working with the holiday season standards of
food gifts and greeting cards
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HOW TO SELL GREETING CARDS
1. Show Those Logos
Joel D. Schaffer, MAS, CEO of Soundline Inc., Randolph, N.J., stated how important it was to keep a client's logo clearly visible on the front of a greeting card. "It's very nice to say 'Merry Christmas,' 'Happy Holidays,' 'Happy New Year's,' that's the ultimate sentiment, but in business it's about branding and logo," he said. "Today's greeting card has the opportunity to put the logo right on the front of the card. And that's where clients should be steered more, to put their logo where it belongs, in conspicuous, plain sight."
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Michael Cornnell
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