How-to Holidays
Quick tips on working with the holiday season standards of
food gifts and greeting cards
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3. Go Sustainable
Schaffer explained that 100 percent recycled greeting cards can be problematic, since cards made from fully recycled pulp will lack the popular bright white inside coloration unless they're subjected to a harsh chemical bleaching process. For those concerned with the environment as well as card-whiteness, Schaffer recommended partially recycled cards that get their virgin pulp from sustainably managed forests. A "sustainably managed forest" is one monitored by an environmental group such as the Forest Stewardship Council or the Sustainable Forest Initiative, where the lumber-gathering process is controlled so all materials are harvested in an environmentally responsible way.
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Michael Cornnell
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