How-to Holidays
Quick tips on working with the holiday season standards of
food gifts and greeting cards
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4. Be Friendly to all Faiths
The likelihood that your client is targeting a multicultural end-user base is reasonable, so tailor your promotional copy accordingly in order to avoid hurt feelings among recipients. "A basic rule of thumb is businesses don't want to say 'Merry Christmas,' businesses want to say 'Happy Holidays,'" said Schaffer. He noted as well that generic seasonal imagery, such as snow, is often preferred to Christian iconography like ornaments and Christmas trees. He explained, however, that this was only a general guideline and that companies will sometimes opt for religion-specific greetings based on the personal preference of management or knowledge of their intended end-user group's faith.
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Michael Cornnell
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