How-to Holidays
Quick tips on working with the holiday season standards of
food gifts and greeting cards
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2. Make it Last
While thoughtful, greeting cards unfortunately become very disposable once the season ends. To keep your client's logo around longer, Schaffer suggested adding value to your cards by having them double as something more permanent. He noted cards that fold into calendars as an example, and also pointed to bookmark cards and co-packaged items like CDs and flash drives as other options.
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Michael Cornnell
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