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So again, we come "full circle." If handled properly, the opportunities for jumbo rolls are huge. "They will also test the ability of the manufacturer and distributor or re-seller to genuinely 'partner' together for a long-term sale," Simon said. "If successful, the results are as good or better than anything else in today's print market."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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