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Simon encourages distributors to partner with Datatel early on in the process so the company can help them in the selling process. "It's not about the lowest '/M' price, but rather how we can demonstrate to the customer that we can provide a low-cost solution that is backed by a very high level of support," he said. "Jumbo roll orders are not one-time purchase orders, but rather a complete relationship between the end-user, distributor and manufacturer. To be successful, resources must be directed to customer visits, plant evaluations and full customer support when and wherever needed."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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