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Toscani elaborated, "As a new distributor or reseller in this paper market, the most important advice is to make sure you partner with a reliable supplier. As the 'experts' in producing rolls, a converter can take the pressure off of the distributor. The distributor can then focus on finding end-users who need rolls and then bring on the converter to put the process into action."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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