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Although e-mail has supplanted some of the direct mailings, Emmer noted casinos still run quite a few mail campaigns, particularly when offering discount rooms and food comps. For one direct mail campaign enticing recipients to travel to the Las Vegas casinos, Kaeser & Blair supplied inflatable neck pillows. “You can come up with some very clever ideas. Casinos also like to use premium room gifts and other incentives for high-rollers. We’ve done everything from keychains to flat-screen TVs,” he said.
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- People:
- Gregg Emmer
- Places:
- Batavia, Ohio
Maggie Dewitt
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