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To make the most of local opportunities, he suggested “mining data from the newspaper archive at the local library,” going back 15 or 16 months to discover cyclical events. “The people who handle these things don’t change. If you read that Mary Jones was the one heading up the summer concerts in the park series, chances are Mary Jones is doing it again this year. If she isn’t, she’ll certainly knows who is. Fourteen to 15 months has always been my sweet spot for looking back; you’ll be at the right time in the cycle for what is coming up to get your offers out there. If you wait to start reading about [an event] in the daily papers, it is too late; the event will already be organized,” he commented.
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- People:
- Gregg Emmer
- Places:
- Batavia, Ohio
Maggie Dewitt
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