Star Performer
Serving the entertainment industry requires talent and dedication
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Well Rehearsed
Serving the entertainment industry is not an area of business for the faint of heart, cautioned Emmer. It takes a lot of knowledge and a lot of background, and those for whom promotional products are an ancillary profit center will be hard pressed to find success.
“My gut feeling is, it’s an almost impossible market for a part-time promotional products vendor to handle properly,” he said. “The demands they put on [distributors] are extreme, and the profit margins are actually very narrow—they’ll cut your throat for a nickel. [The entertainment industry] is a tough nut to crack. It takes daily focus and isn’t for someone who is doing it as an add-on to [his or her] print broker [business].”
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- People:
- Gregg Emmer
- Places:
- Batavia, Ohio
Maggie Dewitt
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